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Digital Marketing
The Fastest Way to Boost Traffic: A Case Study of How Continuous Scrolling is Changing the World through search impressions and click-through rates
October 7, 2022
In October 2021, Google made a tiny change to its search engine results page (SERP). Continuous scrolling on English searches…
SMS Marketing and Email Marketing: Which is Best for Your Business?
August 31, 2022
Short message service or SMS marketing and Email marketing are two of the most effective lead generation strategies in this…
Investing In Digital Marketing When You’re On A Budget: 5 Ways To Get The Most Out Of Your Money
August 15, 2022
Digital marketing in Kenya is constantly evolving, which means you as a marketer have to come up with cost-effective ways…
SERPs: What are they and why should you care about your rankings
August 4, 2022
Your ranking on Google search results has a direct impact on the number of potential customers you can reach. If…
5 Ways of Getting More Referring Domains To Boost Your Seo Ranking For Your Website
July 29, 2022
Search engine optimization, or SEO as we commonly refer to it, is a gem of a strategy with a slew…
The Importance of Social Media Management: Why You Shouldn’t Neglect Your Posts
July 22, 2022
Social media management is a form of marketing that requires attention on a continual basis. Even if you think you’ve…
Digital Marketing in Kenya: A Comprehensive Guide to the Latest Trends
June 20, 2022
Digital marketing in Kenya is fast-paced. New trends and techniques emerge regularly, forcing marketers to keep up with the latest…
Understanding SEO in Kenya and 6 ways to Optimize Your Website for It
June 8, 2022
Search Engine Optimization (SEO) is a process that can help your site rank better in search engines. It involves…